Our story starts in 1955, as white goods were just becoming a fixture in every household. Since then, we’ve grown into Europe’s favourite freestanding home appliance brand.

Over the past two decades, we’ve focused on innovation to make our customers’ lives more convenient and healthier. The ease of use and practical technologies of our products has made us the fastest growing brand in the European market.

Our aim is to empower new generations to live healthier. We focus on developing products that inspire a healthy lifestyle, from nutrient-saving kitchen appliances, to refrigerators that preserve food better for longer. Our products save both time and effort, allowing you to put that time into yourself and your family.

To further our purpose, we have developed partnerships with the world's leading organizations in the field of health and sports, such as FC Barcelona, Unicef and Fenerbahce Men’s Basketball Team. This allowed us to reach an exclusive know-how and influence to encourage kids and parents to choose a healthy lifestyle.