News & Events

Casa Singapore Reveals New Brand Identity with Redesigned Logo and Website

01 Jul 2021

Casa Holdings Ltd., one of the leading local appliance distributors in Singapore, announced today the launch of its new corporate brand identity, redesigned logo, and website. These changes come as part of its rebranding efforts, at a time when the company is evolving its product and service offerings.

“In the last year, Casa has successfully diversified and scaled its product and service offerings in Singapore,” said Mr. Lim Soo Chong, Founder, CEO and Executive Director for Casa. “Our new website and brand identity better reflect our market-leading position and clearly demonstrate the comprehensive lifecycle of products and services we bring to our customers locally.”

Designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of home and highlights Casa's vision in people to focus on moments at home that truly matter and relish the joys of everyday comforts with your loved ones. The best memories in life start off with inviting conversations. As we our concept around igniting meaningful exchanges and conversations, we took inspiration from the Chinese character “合”. It resembles a roof over one's head and speaks of unity while embodying the quality and experience that Casa promises.

The newly-redesigned website features easy-to-navigate pages and updated, simplified form. The visual design showcases Casa’s new corporate identity, while the layout is structured to provide a seamless user experience. The site also better highlights the full suite of products from 8 quality brands, and services Casa offers; including Consultation, Delivery, Installation, and After Sales Support. The About Us page has been restructured to highlight a new Brand Story and gives a glimpse into the unique company culture.

“While our name remains the same, our logo and website have changed significantly to better represent who Casa is and what we bring to market for our clients and consumers,” commented Mr. Stefan Lim, Deputy CEO and Executive Director at Casa. “Our new identity is innovative, modern, and dedicated—words we would use to describe not only our image but also the solutions we provide to homeowners and our clients.”

About Casa

Casa Holdings Ltd, listed on 20 September 1995 on the Singapore Stock Exchange Main Board, proudly distributes quality home and cooking appliances, kitchen and bathroom fixtures and accessories. Its markets spanned across both domestic and overseas markets to enable consumers everywhere to enjoy products that are high quality and ease of usage to match. Casa have 8 quality brands with each of the brands cater to individual needs and preferences.

For more information and all the latest from Casa, please visit or follow @casa.singapore on Facebook and Instagram.

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